Power of She/Her
Using Images to Inspire & Empower

Campaign to recognize the female endurance community and collect images of triathletes, cyclists, runners, and groups demonstrating the true authenticity and shared values of everyday athletes.

#representationmatters

We collect images for use in our social media and training materials in order to inspire and empower women to say yes to adventure and to demonstrate that the endurance community is exhilarating, can be inclusive, and that every female can win at #swimbikerun regardless of skill, size, race, or age.